22 yrs
Dave Riggs
Founder / CEO
Executive sponsor
Marvel Strike Force · Pantaya · TransUnion
A paid search partner that operates as an extension of your team.
Apex Growth manages, optimizes, and scales paid search across Google Ads and Microsoft Advertising. Senior search operators own the day-to-day strategy, execution, and account health — working alongside your demand generation leadership, not waiting on tickets from it.
Fig. 01 — The paid search operating loop
We start by auditing the account and the conversion signals, then run deep paid research to build the test roadmap. Ad and landing page work follows, then bid and budget testing, then the query and intent read that sends us back into the audit.
The signal layer is the part most teams skip. We iterate on which events get passed back, score conversions for lead quality rather than raw volume, and test value-based bidding against volume-based bidding on both platforms.
Paid search managed for
Capabilities / 01
Four disciplines. One account team.
Search is where our senior bench sits. The same people who set the strategy are the people in the accounts every week.
01
Google Ads
Owned end to end, run to pipeline.
Account architecture, query mining and negatives, bid and budget strategy, Shopping and Performance Max governance, plus the wider Google ecosystem — Demand Gen and YouTube — run as part of one full-funnel plan. Weekly optimization with a written rationale, not silent changes.
02
Microsoft Ads
Bing as its own account, not a copy.
Separate structure, separate negatives, separate creative. Microsoft audience network managed deliberately, LinkedIn profile targeting used where it earns its cost, and syndication placements policed for junk traffic.
03
Landing & CRO
The click is half the job.
Conversion flow is the piece most teams skip. Query-to-page match, message alignment, form friction, mobile flow, and trial and demo path testing — built into a test roadmap with your web and lifecycle teams and shipped weekly with statistical discipline.
04
Measurement
Lead quality over lead volume.
We iterate on which events get passed back, score conversions for lead quality rather than volume, and test value-based bidding against volume-based bidding. Offline conversion imports, CRM-tied reporting through to closed won, and a shared dashboard leadership can read without translation.
Operating model / 02
Senior judgment where it matters.
Automation where it scales.
Monitoring, anomaly detection, and search term triage run continuously so our senior operators spend their hours on strategy and account decisions. Every change has a named human owner and a written reason. Below: a representative week.
WEEKLY CADENCE · paid_search.ops
MONITOR AGENT
Daily account health checks on spend pacing, CPA drift, and disapprovals.
DIAGNOSE AGENT
Search term and auction data read against pipeline, not just platform metrics.
PRIORITIZE HUMAN
Senior search lead ranks the week by expected pipeline impact.
EXECUTE HUMAN
Bids, budgets, negatives, structure, and ad copy shipped with written rationale.
VALIDATE AGENT
Holdouts and pre/post reads confirm the change moved the number.
REPORT HUMAN
Shared dashboard updates; weekly note to demand gen leadership.
paid_search.week.live
MON 08:04 agent.monitor google_ads · brand CPC +14% w/w · flagged for review
MON 09:22 agent.diagnose search_terms · 412 new queries → 37 negatives proposed
MON 14:10 human.prioritize lead.a_yae ranked 6 actions · est. pipeline impact tagged
TUE 10:35 human.execute msft_ads · syndication placements excluded · budget reallocated
THU 16:48 agent.validate demo_lp_v3 vs control · +11% form completion · sig 0.03
FRI 09:00 human.report weekly note sent · dashboard live · risks + asks listed
FRI 17:00 week.closed ▌
01
Your accounts and data stay in your ownership.
02
Every optimization has a named human owner.
03
No silent changes. Everything is logged.
04
You can reach a senior, not a coordinator.
Account team / 03
100+ years of experience
on your account.
Senior Leads with agentic workflows and specialists staffed to support audits, strategy, execution and scalable learnings to drive high impact and revenue.
20 yrs
Maggie Valiunas
Chief Growth Officer
Engagement lead
Shopify · YouTube MCNs · TransUnion · ABCmouse · Upstart
21 yrs
Jennifer Wang
VP of Growth Marketing
Strategy & planning
Shopify · Upstart · Hero Bread
12 yrs
Alex Yae
Senior Manager, SEM
Day-to-day search owner
Red Canary · ABCmouse · Octave Health
11 yrs
Shin Tanaka
Senior Manager, Analytics
Measurement & reporting
Upstart · Shopify · Hero Bread
15 yrs
Kathy Tran
Senior Manager, Creative Strategy
Ad copy & landing tests
OfferUp · Shopify · Hero Bread
Proof / 04
The receipts.
Paid search engagements where the account structure, the bidding, and the measurement were ours to own. References available on request.
HERO BREAD
CPG / consumer
ACQUISITION · CREATIVE
Live in YouTube, Demand Gen, Shopping, Non-Brand and Brand Search on Google + Bing
Scaled SEM Coverage 2x
Scaled Google coverage over 2+ years
TRANSUNION
Consumer credit
SEARCH · MOBILE CRO
Rebuilt the mobile conversion flow end to end across signup and upgrade.
+58%
Conversion rate year over year after the mobile rebuild
ABC MOUSE
Subscription / consumer
GOOGLE + BING · SCALE
Held CPO flat while scaling non-brand paid search budget.
Flat CPO
Held while doubling spend; YoY subscriber growth from 2024-2025
SHOPIFY
B2B / SaaS platform
INTERNATIONAL ACQUISITION
Launched into 30+ market cohorts across 5 channels.
30+
International markets launched across 5 channels over 4+ years
As of Q2 2026
We measure what compounds.
$840M
Annualized media managed
$310M
Of it in paid search
4h
Senior response SLA
3+ yrs
Median client tenure
Other channels / 05
Search first.
Ready when you expand.
This page covers Google and Microsoft search. These channels already run in-house on the same senior team, on the same measurement model, so widening scope later never means starting another agency search.
01
Paid social
LinkedIn, Meta, TikTok, and Reddit run against the same pipeline goals and measurement model as search.
02
Streaming TV
Vendor selection, lead quality scoring, and ABM-style CTV targeting on company, title, and household data.
03
Programmatic display
Prospecting and retargeting with placement transparency and incrementality testing built in.
04
Experimental channels
ChatGPT and emerging AI placements, plus the newer networks worth a controlled test before they get expensive.
05
Brand-level initiatives
Full creative strategy support: first-party and third-party research driving the highest-impact creative suite we can build for your business.
Onboarding / 06
A 90-day onboarding.
A multi-year partnership.
01 Weeks 1–3
Audit & transition
Account access, historical data, and tracking audited before we change anything. We deliver a written account health assessment, a query and structure teardown for both platforms, and a ranked opportunity list. No disruption to in-market spend.
02 Weeks 4–8
Rebuild & instrument
Structure and bidding rebuilt against the opportunity list. Offline conversion imports and CRM-tied reporting stood up so bids optimize toward qualified pipeline. First landing page tests in market by week eight.
03 Month 3 →
Operate & scale
Weekly optimization cadence, monthly business reviews against pipeline, quarterly planning with your demand gen leadership. Scale where efficiency holds, defend brand, and expand into new query territory deliberately.
Commercial model
Flat monthly fee. No percentage of spend.
We are not incentivized to grow your budget. Fees are set against the scope and seniority of the team, reviewed annually, and quoted in full in our commercial proposal. Performance-linked components can be structured against agreed pipeline targets where you prefer.
- +Named senior team, no substitutions without notice
- +Accounts, data, and creative remain your property
- +Four-hour senior response SLA during business hours
- +90-day exit with full documented handover
Next step / 07
Let's walk your
accounts together.
Ninety minutes, screens shared, with our read on your current Google and Microsoft accounts. You will leave with findings whether or not we end up working together.
Brand Apex Growth
HQ California · Remote
Founded 2009
Team 6–8 senior leads
Stack Claude · proprietary agent runtime