Notes / Blog
Field notes from the machine.
Strategy, agentic creative, acquisition, and CRO — written by the operators running it.
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Agentic creative is not a slide
Why most 'AI-powered creative' claims from agencies are a deck, not a pipeline — and what it actually takes to run agents in production.
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A CRO test cadence that actually ships
Most experimentation programs stall on prioritization theater. Here's the cadence we run to keep a weekly ship rate without sacrificing statistical discipline.
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"Senior-only" is a staffing strategy, not a slogan
Why we don't put juniors on client accounts, what it actually costs, and how agentic workflows make the math work anyway.